The Gamification Summit (June 19-21 in San Francisco) has announced a number of additions to the summit’s already impressive lineup of speakers: Chamillionaire - The Grammy® award winning artist will talk about the success of his Chamillionaire Rewards Program and share lessons other artists can learn about engaging their fans. Tim Chang - Noted venture capitalist from Mayfield [...]
Gamification
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Most Topular Stories
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GSummit: Chamillionaire, Fortune 500 Speakers Added to Roster; Workshops Sold Out
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Bunchball Guest Post: Gamification – Rules Of Engagement?
GAMIFICATION.COM - The Official Blog of Bunchball11 May 2012 | 1:43 pmSpecial guest post from Bunchball partner Bluewolf. By Kate Hagemann, Director of Change Management & Adoption, Bluewolf This special guest post is a follow-up to Kate’s previous post, Gamification – Why Play? Now, let’s discuss what to consider if the organization has said, “We want to play.” As with any major program that an organization wants to implement, there are serious considerations to implementing a gamification strategy. Suggestions/Challenges/Risks: A well-done gamificationstrategy takes constant updates. Stale games or having no new challenges upon… -
Engine Yard Gamifies Customer Support Community with Badgeville Behavior Platform - Destination CRM
Google News: Gamification16 May 2012 | 11:56 amEngine Yard Gamifies Customer Support Community with Badgeville Behavior PlatformDestination CRMEngine Yard, a provider of platform-as-a-service (PaaS) technology, has selected Badgeville's technology to add a gamification layer on top of its vibrant customer support community. This new experience represents the industry's first gamification Badgeville Partners with Yammer to Enhance Employee Performance and EngagementMarketWatch (press release)all 6 news articles » -
Google ‘Zerg Rush’ and let the game begin
ZDNet | Gamification Blog RSS27 Apr 2012 | 9:47 amIf you head to Google today and search for ‘Zerg Rush,’ you’ll get the appropriate search results and soon find your page bombarded by an onslaught of ‘O’s that will eat away at your results.
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Gamification Blog
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GSummit: Chamillionaire, Fortune 500 Speakers Added to Roster; Workshops Sold Out
15 May 2012 | 8:00 amThe Gamification Summit (June 19-21 in San Francisco) has announced a number of additions to the summit’s already impressive lineup of speakers: Chamillionaire - The Grammy® award winning artist will talk about the success of his Chamillionaire Rewards Program and share lessons other artists can learn about engaging their fans. Tim Chang - Noted venture capitalist from Mayfield [...] -
Status is Gamification’s Endgame. (Badges Are Not.)
14 May 2012 | 1:50 pmEMC Corporation, Gamified First, let me express some incredible excitement that, along with an incredible team, I helped launch RAMP last week. RAMP, short for Recognition, Award, and Motivation Program, is EMC Corporation’s first gamification deployment. This is a big deal for us. RAMP went live to an community audience 230,000-members strong. The early feedback [...] -
Gamification Roundup – May 14, 2012
14 May 2012 | 11:47 amThis week on the Gamification Roundup, we’re getting corporate: Tim Chang of Mayfield Fund provides some expert insight on incorporating gamification, pharmaceutical company Boehringer Ingelheim’s has its first foray into gamification , a beautiful blood pressure tracking app called BloodNote engages through design, UnitedHealth is starting to bring gamification into their activities, and a high Klout score [...] -
Introducing the GAwards – Crowdsourced and Powered by You!
14 May 2012 | 8:00 am“Gamification adoption has reached a tipping point, and we think it is high time that the very best this industry has to offer be recognized,” said Gabe Zichermann, chair of The Gamification Summit. “With the GAwards, we are excited to recognize and honor the best achievements in Gamification in a number of different areas, from [...] -
Cute YouTube Baby Demonstrates that Gamification Comes Naturally
11 May 2012 | 12:00 pmAs a Facebook fan of The P.S. 22 Chorus, I found the following video last week: You might think this is just your average cute dancing baby youtube video, but you’d be wrong! The toddler in this video demonstrates the innate ability in children to find the game in anything. At 1:04, this little girl finds [...]
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Gamification Wiki - Recent changes [en]
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GAMIFICATION.COM - The Official Blog of Bunchball
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Bunchball Guest Post: Gamification – Rules Of Engagement?
11 May 2012 | 1:43 pmSpecial guest post from Bunchball partner Bluewolf. By Kate Hagemann, Director of Change Management & Adoption, Bluewolf This special guest post is a follow-up to Kate’s previous post, Gamification – Why Play? Now, let’s discuss what to consider if the organization has said, “We want to play.” As with any major program that an organization wants to implement, there are serious considerations to implementing a gamification strategy. Suggestions/Challenges/Risks: A well-done gamificationstrategy takes constant updates. Stale games or having no new challenges upon… -
Taking a Look at Transmedia
9 May 2012 | 3:54 pmBy Chris Sullivan, Regional Vice President, Sales, BunchballChris Sullivan, @Sully63 Have you been hearing the term Transmedia a lot lately? I certainly have from the Media clients that I work with. So I went to Wikipedia to check the definition. “Transmedia storytelling (also known as multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels or adaptations.From a production standpoint, it involves… -
Guest Post: Gamification – Why Play?
8 May 2012 | 11:35 amSpecial guest post from Bunchball partner Bluewolf. By Kate Hagemann, Director of Change Management & Adoption, Bluewolf I am not a ‘gamer.’ I have not downloaded Angry Birds to my iPhone. I do not regularly play any video games, excluding the occasional Rock Band performance. Don’t stop reading now though, thinking, “Why is she writing a blog about gamification?” The answer is: gamification has actually brought out the gamer in me. This has proven to me that there is a value proposition for companies to embark upon the research, strategy and execution of gamification for their… -
3 Sponsorship Ideas for Gamification
7 May 2012 | 10:28 amBy Katherine Heisler, Account Executive, BunchballKatherine.Heisler@bunchball.com /@katheisler By now you’ve heard about the powerful metrics gamification can drive on sites. According to the third party agency Hobson Associates, Bunchball customers on average boast a +40% increase in uniques, +100% increase in page views, +85% increase in time on site, and +100% increase on repeat visits. These are the type of statistics advertisers drool over, and they will definitely help you sell the basic ad units on your site. But gamification is all about differentiating your site while… -
The Next Wave of Loyalty Technology
2 May 2012 | 11:35 amBy Kyle Clark, Sales Engineer, Bunchballkyle.clark@bunchball.com@kylepclark How many loyalty programs are you a member of? Better yet, how many loyalty programs are you an active member of? Are you an active member because the program offers you the best discount, or because you truly love the brand? These are the questions that keep Loyalty Marketing professionals up at night. It is no secret that consumers flock to loyalty programs that offer instant discounts and savings. However this is an expensive proposition for a company that wishes to increase retention and engagement. …
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Google News: Gamification
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Engine Yard Gamifies Customer Support Community with Badgeville Behavior Platform - Destination CRM
16 May 2012 | 11:56 amEngine Yard Gamifies Customer Support Community with Badgeville Behavior PlatformDestination CRMEngine Yard, a provider of platform-as-a-service (PaaS) technology, has selected Badgeville's technology to add a gamification layer on top of its vibrant customer support community. This new experience represents the industry's first gamification Badgeville Partners with Yammer to Enhance Employee Performance and EngagementMarketWatch (press release)all 6 news articles » -
'Gamification' rises in Asia - Channel News Asia
16 May 2012 | 9:18 am'Gamification' rises in AsiaChannel News AsiaBy Yvonne Chan | Posted: 16 May 2012 2217 hrs SINGAPORE: The Asia Pacific region is poised to contribute to the growth of the global games market which is set to grow 17 per cent from US$60 billion in 2010 to reach US$70 billion in 2015.and more » -
For its 2012 elections coverage, MTV swaps out citizen journalism for gamification - Nieman Journalism Lab at Harvard
16 May 2012 | 9:01 amNieman Journalism Lab at HarvardFor its 2012 elections coverage, MTV swaps out citizen journalism for gamificationNieman Journalism Lab at HarvardThe network has long experimented with ways to engage young voters, but this year it's trading citizen journalism — in 2008, MTV picked one correspondent in each state and DC to cover the presidential race — for a gamification approach to elections -
How Retail Businesses Can Use Gamification to Engage with Customers - Entrepreneur
16 May 2012 | 8:15 amHow Retail Businesses Can Use Gamification to Engage with CustomersEntrepreneurBY Gabe Zichermann| May 16, 2012| While gamification can commonly be thought of as the use of game components online, many elements can be used in real-life sales and customer relations situations. Here, gamification expert Gabe Zichermann explains how -
Engine Yard Gamifies Customer Support Community with Badgeville Behavior Platform - Sacramento Bee
15 May 2012 | 3:58 pmEngine Yard Gamifies Customer Support Community with Badgeville Behavior PlatformSacramento BeeBy Badgeville MENLO PARK, Calif., May 15, 2012 -- /PRNewswire/ -- Badgeville, The Behavior Platform and global gamification leader, today announced that Engine Yard, the leading Platform as a Service (PaaS), has selected Badgeville's technology to add and more »
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ZDNet | Gamification Blog RSS
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Google ‘Zerg Rush’ and let the game begin
27 Apr 2012 | 9:47 amIf you head to Google today and search for ‘Zerg Rush,’ you’ll get the appropriate search results and soon find your page bombarded by an onslaught of ‘O’s that will eat away at your results. -
Green gaming for Earth Day
22 Apr 2012 | 5:17 pmIt’s hard to argue about the evils of gamification when it’s being used to inspire people and corporations to act responsibly, whether that’s to improve your waistline, learn basic mathematics or, in the spirit of Earth Day, to go green.There have been many programs, both online and in the [...] -
Gesture control — from Kinect games to Samsung Smart TV
18 Apr 2012 | 7:34 amThe first really major consumer hardware application for gesture control was Microsoft’s Kinect. This high-tech camera accessory plugged into an Xbox 360 to add gesture and motion control, as well as voice commands to the popular game console.What made Kinect interesting, was that it wasn’t pitched as a game-only [...] -
Nike Fuelband’s quest to ‘turn every day into a game’
1 Apr 2012 | 4:31 pmThe Nike+ FuelBand has appeared on my radar several times from several sources over the past few weeks. In each case, this high-tech exercise-tracking wristband has so inspired the people who use it that they’re inventing their own games to play with it. If that’s not an engaging user experience, [...] -
Draw Something seems to be onto, well, something
22 Mar 2012 | 6:39 amUnless you’ve been hiding out under a rock (and even then) chances are you’re at least aware of the hit new mobile/social game called Draw Something. From casual game-maker OMGPOP (now officially a part of Zynga), this iOS game is best described as Words With Friends meets Pictionary. Or, put [...]
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Gamasutra.com - All Blogs
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Why DayZ is and will be a massive hit - by Marcus Andrews
16 May 2012 | 11:49 amYou can put this into fancy game design talk as well, DayZ manages as possibly the only game besides Minecraft to hit all major Intrinsic motivators, Autonomy, Subjective mastery and Relatedness. All the compelling signs of a massive hit. -
Gamification: The Misunderstood Dirty Word - by Megan Carriker
16 May 2012 | 9:53 amLooking for more clarification on what gamification is? Check out this blog post about some of the misunderstandings and ways to treat the concept with more respect and care going forward. -
Game On exhibition - Celebrating its 10th Anniversary! - by Barry Hitchings
16 May 2012 | 3:37 amToday the Game On Exhibition, the longest-running traveling museum exhibit of video games - is 10 years old, and curator Barry Hitchings writes a blog for Gamasutra about his decade (!) traveling with the event worldwide. -
Collection of interesting resources on C/C++ programming - by Andrey Karpov
16 May 2012 | 12:59 amI invite you to follow me. You will find a lot of interesting articles in time. To get you interested, I decided to create a small selection of materials. -
Pushmo: Puzzle Perfection - by Richard Terrell
15 May 2012 | 8:49 amA review of the design of Pushmo for the 3DS.
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Carlos Gonzalez @gamifiXation | gamification
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How Do YOU Use Twitter?
7 May 2012 | 6:16 pmHow do YOU use Twitter? I recently had the privilege to begin working with a new business in the local area. This is a new “Bikram” Yoga studio in Marina Del Rey, Ca. I will be assisting the studio with their social … Continue reading → -
How Heinz Ketchup got 1 Million FB “Likes” with #QRCodes!
11 Apr 2012 | 9:12 pmI was sitting at Coco’s restaurant with my daughter for dinner last night. The place was a little busy, so while seated at our table -my daughter noticed the following QR Code on the Heinz Ketchup bottle. Since we had … Continue reading → -
@Starbucks Gamified!
17 Feb 2012 | 1:58 pmGood morning Cyber friends! It’s Friday, it’s my birthday, it’s a gorgeous Southern California day -and am working with the best team in the U.S. What more could you ask for?! :) If you didn’t catch it online yesterday, I … Continue reading →
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Badgeville Blog: On Gamification, Analytics and Loyalty
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Yammer and Badgeville: Championing Collaborative, High-Performing Employees
16 May 2012 | 11:42 amBadgeville customers utilize The Behavior Platform everyday to get the value, adoption, and utilization they always wanted from their technology investments. By influencing and rewarding desired user behavior in employee-facing applications, we help our customers move the needle on key business processes inside their company and maximize employee performance. One company that shares that goal is Yammer, the leading enterprise social network that connects employees with relevant colleagues, messages, and system updates across their company. Today, we’re happy to announce an integration that… -
Q&A with Deloitte Digital’s James Sanders
9 May 2012 | 5:20 pmDeloitte and Badgeville today announced the addition of gamification experience for Deloitte Leadership Academy, an innovative digital executive training program for more than 10,000 senior executives at over 150 companies around the world, added Badgeville’s gamification and reputation solution to reward participation, lesson progression, and to certify program completion with an optional diploma. Deloitte Leadership Academy delivers lessons and insight from some of the world’s best known business schools, such as Harvard Business Publishing and IMD, and global leaders in an easy to… -
Introducing Tony Nemelka, VP, Business Development
7 May 2012 | 3:00 amI’m honored to announce that Tony Nemelka recently joined Badgeville’s executive team as Vice President of Business Development. We are thrilled to have him on board to lead our fast-growing partner program and as the newest member of our executive team. Nemelka is a seasoned business executive, having held leadership roles in numerous Fortune 1000 enterprises and startups. In his most recent role as Interim CMO at YouSendIt, he was responsible for the launch of the company’s new enterprise document collaboration line. Previous to YouSendIt he completed strategic management… -
Badgeville Announces World’s First Gamification Frameworks
26 Apr 2012 | 1:17 pmToday Badgeville announced the release of the world’s first Gamification Frameworks, a collection of prescriptive, turnkey gamification solutions to enable rapid deployment and successful engagement across customer and employee audiences. Since our launch in 2010, we have worked with thousands of executives and technologists to help deploy gamification and reputation programs. Through this experience, we uncovered six key frameworks which are applicable for most business use cases of gamification. Instead of reinventing the wheel on each deployment, our research has found that these… -
Insurers Are Plugging Into ‘Gamification,’ But Are Only Beginning to See Its Potential
24 Apr 2012 | 1:24 pmPublished in Health Plan Week, April 23 issue, copyright © 2012 by Atlantic Information Services, Inc. Reprinted with permission from Atlantic Information Services, Inc. If UnitedHealth Group had its way, all of its members would own a Microsoft Xbox video game system and would use it every day. While promoting video games might sound like a way to grow couch potatoes, UnitedHealth and several other major insurers are using concepts behind popular video games to promote wellness, encourage exercise and boost social interactions between people — and ultimately improve health outcomes and…
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Gamification | Scoop.it
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Skive on Gamification (update)
6 May 2012 | 4:16 pm‘Gamification’ the trend that keeps on powering up, it’s been around for a while now but we thought it was about time we scoured the web again and updated (‘Gamification’ the trend that keeps on powering up, Skive @helloskive update their...See it on Scoop.it, via Gamification -
Critical Technology: Getting started with open badges
6 May 2012 | 4:15 pm“@prawsthorne: Getting started with #openbadges; http://t.co/pMlVjcCq”; relevant to #h807 : assessment innovations...See it on Scoop.it, via Gamification -
Gamification is not manipulation, it's motivation
6 May 2012 | 4:12 pmCPO at Bunchball explains how gamification can educate as well as engage people with a product (VatorNews - Gamification is not manipulation, its motivation http://t.co/tybRfsox Provided it's done properly!See it on Scoop.it, via Gamification -
Designed for Learning!: Games We Should Play - The Gamification of Learning
6 May 2012 | 4:08 pmGames we should play: Gamification and learning: http://t.co/oNk9Dkw6...See it on Scoop.it, via Gamification -
The Game of Life: How Can You Leverage “Gamification” For Your Small Business? - Small Business HUB - Small Business UK
6 May 2012 | 4:05 pmSmall Business HUB - The Game of Life: How Can You Leverage “Gamification” For Your Small Business?See it on Scoop.it, via Gamification
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Badgeville Blog: On Gamification, Analytics and Loyalty
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Yammer and Badgeville: Championing Collaborative, High-Performing Employees
16 May 2012 | 11:42 amBadgeville customers utilize The Behavior Platform everyday to get the value, adoption, and utilization they always wanted from their technology investments. By influencing and rewarding desired user behavior in employee-facing applications, we help our customers move the needle on key business processes inside their company and maximize employee performance. One company that shares that goal is Yammer, the leading enterprise social network that connects employees with relevant colleagues, messages, and system updates across their company. Today, we’re happy to announce an integration that… -
Q&A with Deloitte Digital’s James Sanders
9 May 2012 | 5:20 pmDeloitte and Badgeville today announced the addition of gamification experience for Deloitte Leadership Academy, an innovative digital executive training program for more than 10,000 senior executives at over 150 companies around the world, added Badgeville’s gamification and reputation solution to reward participation, lesson progression, and to certify program completion with an optional diploma. Deloitte Leadership Academy delivers lessons and insight from some of the world’s best known business schools, such as Harvard Business Publishing and IMD, and global leaders in an easy to… -
Introducing Tony Nemelka, VP, Business Development
7 May 2012 | 3:00 amI’m honored to announce that Tony Nemelka recently joined Badgeville’s executive team as Vice President of Business Development. We are thrilled to have him on board to lead our fast-growing partner program and as the newest member of our executive team. Nemelka is a seasoned business executive, having held leadership roles in numerous Fortune 1000 enterprises and startups. In his most recent role as Interim CMO at YouSendIt, he was responsible for the launch of the company’s new enterprise document collaboration line. Previous to YouSendIt he completed strategic management… -
Badgeville Announces World’s First Gamification Frameworks
26 Apr 2012 | 1:17 pmToday Badgeville announced the release of the world’s first Gamification Frameworks, a collection of prescriptive, turnkey gamification solutions to enable rapid deployment and successful engagement across customer and employee audiences. Since our launch in 2010, we have worked with thousands of executives and technologists to help deploy gamification and reputation programs. Through this experience, we uncovered six key frameworks which are applicable for most business use cases of gamification. Instead of reinventing the wheel on each deployment, our research has found that these… -
Insurers Are Plugging Into ‘Gamification,’ But Are Only Beginning to See Its Potential
24 Apr 2012 | 1:24 pmPublished in Health Plan Week, April 23 issue, copyright © 2012 by Atlantic Information Services, Inc. Reprinted with permission from Atlantic Information Services, Inc. If UnitedHealth Group had its way, all of its members would own a Microsoft Xbox video game system and would use it every day. While promoting video games might sound like a way to grow couch potatoes, UnitedHealth and several other major insurers are using concepts behind popular video games to promote wellness, encourage exercise and boost social interactions between people — and ultimately improve health outcomes and…
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VentureBeat » gamification
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SessionM makes any app into a pointless effort to gain points, gets $20M second round
8 May 2012 | 5:38 pmAdvertising and customer-engagement company SessionM has raised $20 million in second-round funding to help turn any mobile application into a user retention game. SessionM provides tools for advertisers and app publishers to add a splash of gamification to any application. Customers can get points and earn achievements, called mPoints, which can be redeemed for specialty merchandise, gift cards, and contest entries. Advertisers can offer additional points or achievements through video ads or short games. The thought process behind this method of advertising and customer engagement is… -
Non-gamers, here’s why you should care about games
27 Apr 2012 | 12:00 pmAs an early investor in social gaming, I’m often speaking on panels to audiences of gamers, investors, and game company execs. At one such event — the Future of Media conference hosted by Stanford’s Graduate School of Business — the opening question was why gaming is relevant to people who are not gamers. The panelists — folks from IGN, Activision, GaiKai, and Riot Games as well as myself — gave some interesting reasons for why non-gamers should care about the game market: Gaming has gone mainstream: Many sub-two-year-olds have played with a touch screen, and… -
Gigya helps Boyd Gaming casino firm gamify its loyalty program (exclusive)
17 Apr 2012 | 10:00 amCasino companies know how to treat their high rollers right, but it’s about time they started giving rewards and achievements to their players as well. That’s why Boyd Gaming Corporation of Las Vegas is teaming up with Gigya, which will “gamify” Boyd’s online platform. As part of the larger trend of gamification, or the application of game design techniques in non-game contexts, Mountain View, Calif.-based Gigya offers tools that gamify websites with social and real-world rewards. Boyd Gaming, one of the nation’s largest casino companies that operates Las… -
Funding daily: online video ads, retail catalogs for the iPad, and cloud networking
3 Apr 2012 | 8:10 pmAt VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in our new “Funding daily” column. HIRO Media grabs $5 million Online video advertising service HIRO Media raised $5 million dollars from undisclosed investors Tuesday. The six-year-old company uses TV ad tactics to create high-grossing ads and offers analytics to track their performance. Real Valuable Corporation raises $2.5 million Store catalog app maker Real… -
BigDoor raises $5M for gamification platform
3 Apr 2012 | 11:31 amBigDoor, a white label gamification platform maker, has raised $5 million in new funding from the Foundry Group. The platform allows non-game online publishers to “gamify” their web sites by adding game mechanics that improve user interaction and engagement. The tools include loyalty programs, leaderboards, badges, leveling up, virtual currency, and virtual goods. The company is also introducing its Gamified Rewards Program today. That lets publishers reward users for engagement. Web sites that used the new program in private beta saw a three-fold increase in the number of site…
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Gamasutra Feature Articles
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A Revolution in Sound: Break Down the Walls!
15 May 2012 | 11:00 pm[Rob Bridgett, audio director on Prototype 2 issues a rallying cry for the mixing of the audio discipline with the rest of the studio, and opening up the closed studio space to collaboration -- perhaps even suggesting a fundamental change in studio structure.] Video game development is a collaborative and iterative endeavor, where artistry, design, ideas, and technology intersect, with creativity at its core. There is one analogy I have found useful -- although not ... -
Finding Out What They Think: A Rough Primer To User Research, Part 2
14 May 2012 | 11:00 pm[The following is the second of two articles by college professor and researcher Ben Lewis-Evans on games user research methodology (see Part 1, which covered focus groups, heuristics, and questionnaires, as well as giving a grounding in the topic of user research in general. In this article, Lewis-Evans covers interviews, observational methods (including think out loud and contextual inquiry), game metrics, and biometrics.] Interviews Much like a questionnaire -- a topic covered in the last ... -
The Devil's Workshop: An Interview with Diablo III's Jay Wilson
13 May 2012 | 11:00 pmPrior to working at Blizzard, Jay Wilson worked on some big games, including Company of Heroes and Warhammer 40,000: Dawn of War while he was at Relic. But none of his previous games were as widely-anticipated -- and garnered as high expectations -- as his latest work: Diablo III, launching this week for PC and Mac. As director on Diablo III, Wilson had to digest everything that the 16-year-old Diablo franchise is known for, lead ... -
What if Cliff Ran the World?
10 May 2012 | 11:00 pmIf the game industry were high school, Cliff Bleszinski would be the popular kid. The design director at Gears of War studio Epic Games understands the importance of maintaining a public image and getting his name known, which can rub some people the wrong way -- but it's hard to deny that he's good at what he does. Gears of War was the "true" beginning of next-gen, not only in terms of visuals and technical ...
